In this general election we seem to be bombarded with polls on an almost daily basis. Whilst it is fascinating stuff for the political wonks to pour over, I wonder if it is skewing the debate in an adverse way that is bad for the democratic process.
It seems to me the polls affect matters in two ways. The first issue is the media treatment of the information. Polling has now become the main story, and instead of a forensic analysis of the relative merits of the manifestos, we instead get bombarded on a minute by minute basis with speculation about coalition building and potential alliances. Now, I am not saying that this is not important, but the matter has become so prominent that the content of the manifestos seems to have been largely forgotten by commentators and interviewers. It also means that the smaller parties, who may eventually hold the balance of power are receiving a disproportionate amount of coverage to the detriment of the main issues.
The second disadvantage is a philosophical one really, and that is that the daily polls seem to be encouraging people to vote tactically in marginal seats. As a result, votes will be cast on the basis of which policies people wish to avoid rather than on the basis of which policies people prefer. Now this seems to be a very negative aspect to me that devalues our democratic right. It may provide some instant satisfaction when a party is kept from power but the cost is that the government that does eventually form may not actually represent what people want and this will increase voter dissatisfaction in the longer term. It seems to me we should cast our vote in a positive way for what we want rather than for what we don’t.
It is interesting that some countries such as France, Italy and Spain ban polls in the run up to elections, and I wonder if we should consider doing the same. The media wouldn’t like it because it gives them daily fodder to talk about, but it might improve the outcome of the result. There would need to be a discussion on when the ban should start but I would have thought 3-4 weeks prior to the election should do it.