Campaign Issues for All Leavers


This is a plea to Leave Campaigners of all complexions.

We seem to have entered a phoney war for the various EU Referendum campaigns. The ‘Remain’ side has clearly got a strategy that it is so far unwilling to reveal whilst ‘Leave’ is divided into various camps dominated by LeaveEU (linked closely to UKIP) and VoteLeave (linked to Westminster Eurosceptics). There is also a number of smaller campaign groups with some good ideas and I will refer to one of these in particular later on. As a committed Leaver, (reasons here), I am concerned that the Leave side is putting out contradictory and confusing messages which will fatally weaken the campaign and that some groups are adopting tactics that will fail to convince the undecided centre ground who will ultimately determine the outcome of the poll. We will only have one shot at this so it is important that everyone sets aside political tribalism and preconceived ideas for a higher purpose and to ensure that we get it right. To this end, I thought I would cover a few factors that I believe are key to our success. If you agree, I ask you to lobby your camp with these ideas.

The first is unity. The various Leave campaigns must come together and agree a consistent message. If not, ‘Remain’ will exploit the differences and portray leavers as inconsistent and lacking any clear plan for what would happen following a vote to leave. George Osborne has already made comments to this effect and we can expect much more of the same unless things change. There are positive reasons for a Leavers’ union too as both camps could bring important strengths to a combined campaign. VoteLeave could provide media and westminster access, expertise and personalities whist Leave.EU has an existing army of well-organised, extremely enthusiastic and dedicated UKIP activists that could be easily tapped into for local campaigns and doorstep campaigning. Such a union would also allow a single campaign to disassociate itself from any particular political party and all the tribalism that such associations promote. Whilst the grassroot supporters of VoteLeave and Leave.EU seem amicably disposed to each other, their respective leaderships are too wrapped up in egotistical arguments over leadership and related tribal politics. The news yesterday that the two sides had failed to agree to any kind of merger is a massive blow to Leavers of all camps and I would recommend that supporters of both sides lobby their leadership to make them think again especially as it seems the differences are more about leadership personalities than campaign technicalities. If we enter the referendum with these two large camps operating separately then Leave will lose the referendum. Its as simple as that. More background to this issue can be found in an article here.

The second dynamic is the Leave message. If we are unable to offer a clear and easily understandable vision of life outside the EU and what would happen after the vote then Remain’s tactic of preying on voters’ fears of the unknown will prevail and we will lose the poll. Undecideds do not like strategic risk as we saw in the Scottish referendum. The problem is that many leavers have conflicting visions of life after Brexit and are rarely able to agree a model which, to some extent, is a matter of political taste. With this in mind, we need a known entity that at one stroke could be supported by all leavers, defeat the fear mongering and provide reassurance to voters. That solution is initially through membership of The European Free Trade Association often known as the Norway model. At this stage, I should refer readers to a very clever individual called Dr Richard North who heads up an organisation at Dr North and his denizens have devised a strategy that would see us apply for EFTA membership to protect access to the single market and to allow a controlled exit from the EU. Importantly, the plan envisages membership of the EFTA as only a first step towards adopting a more global position in the world. It would allow a controlled withdrawal from EU institutions and from laws that have 40 years of complexity and inertia behind them, and it is therefore less risky (and therefore more voter friendly) than a bilateral brexit agreement that could be acrimonious and disadvantageous. Importantly, it would protect UK interests (including access to the single market), make exit negotiations far easier (as EFTA is an existing entity) and finally it offers voters a known brexit model that would allay fears. Now detractors would say that EFTA membership would still mean that the UK would be subject to single market rules including freedom of movement and that is partially true but the important point is that this would only be a first stage and one that would make a referendum victory much more likely. Most importantly, Dr North’s plan is a process it is not just about membership of EFTA which is only the first step. In my opinion, Dr North’s commitment and frustration occasionally affects the tone and accessibility of his site, and I feel his treatment of the media and the 2 main leave campaigns is mistaken and counter-productive because it deters some who might otherwise be supporters. That said, I utterly endorse his well-researched proposals for this brexit model and I believe we should all rally around his ideas. I have very much simplified his work and the plan is far more comprehensive than I can represent here. Whatever your political complexion and allegiance, if you are a leave campaigner do nothing else today except read this paper and think about how Remain and Leave will try to convince the crucial uncommitted voters in the middle ground. Dr North’s strategy is known as FLexCit and can be found here. You can also hear him describe his ideas on this 30 minute video.

Turning next to timing, it does seem that the current media focus on a renegotiation decision by February parrots Remain propaganda. The media is making much of the forthcoming EU summit this week but in reality there is a far more complex strategy in play here. Cameron’s so-called ‘demands’ are actually an irrelevant side-show whose only purpose is provide media theatre so that when the actual agreement is produced it can be heralded as a great victory for Britain in the face of severe opposition from the other states. And this agreement will be called Associate Membership. It will no doubt be referred to as the British model but in effect it will relegate the UK to the periphery of the EU and allow eurozone states to further integrate towards political union. It will be portrayed as a great victory but will actually change nothing from the current situation except make the UK a more irrelevant sideshow. Now, Cameron’s strategy is very clever as you would expect from a PR executive but can be easily countered if his fox is shot early before it is produced. With this in mind, I would implore leavers to publicise this briefing note on the Cameron strategy to supporters but also directly to reporters of the mainstream media. You will see from the flow diagram that Cameron’s is trying to engineer a position whereby Associate Membership occurs whatever the outcome of the referendum and in my view this is another reason why the Leave Campaign should be based on the EFTA solution. We need to ensure that the vote becomes a plebiscite between competing models rather than Associate Membership or…er…Associate Membership which is what Cameron is trying to engineer. A last point on timing. In my view, there will not be a vote on this for a long time and we need to careful that we don’t bore people with all the arguments too early. This is a time for getting the campaign infrastructure sorted out. We need cash, activists, a combined campaign and an agreed message. This can only be provided by campaign leadership but I fear it will only occur if supporters make it clear to their leaders that the outcome of the vote trumps all other concerns. Please write to your leaders and make your views known as this is too important to ignore.

I would like to end with a note on media (I don’t admire them but they are unfortunately a necessary evil (My views are here). This is one area where I do disagree with’s approach. They correctly identify the problem concerning the lack of proper analysis but they seem to react to this by throwing brickbats at individual reporters and media organisations. The tone is aggressive, and in my view will alienate the very people that we need to culture in order to get key messages across and to prevent the slick propaganda machine of Remain having primacy. They refer to them as ‘legacy media’ but I feel this might be wishful thinking by committed individuals who perhaps feel somewhat ignored. It is fine to suppose that social media and the blogosphere will provide the platform for transmitting messages but these hit the wrong target. The vast majority of the undecided middle ground is not following bloggers or twitter feeds that discuss the EU referendum. Social Media audiences are largely (but not exclusively) composed of other bloggers, activists who have already made up their minds or journalists looking for feeds. We are talking to ourselves and missing the main target. Where social media is useful is for making contact with individuals and organisations and seeking to modify their attitude towards your campaign (which I suppose I am trying to do here!). So, for example, we should be lobbying individual mainstream reporters about the Cameron Strategy discussed above, and using persuasion not brickbats to get them to look more deeply into the situation. It will also culture useful contacts for the future. I would propose that campaigners address friendly and persuasive tweets to individual reporters on the subject matter such as the Bruges paper mentioned above. If enough people do it, then eventually people like the BBC’s Andrew Neil will take notice and set the news agenda which is what we need.

Good campaigning to you all. I’ll be the one carrying a pile of leaflets.