The Leave Campaign Is Missing a Trick

k8082

The problem for the Leave campaign at the moment is that we are trading blows over tactical issues rather than focusing on the big strategic questions that should rightly be addressed over such an important matter as our EU membership. As well as putting voters off our message, it suits the Remain campaign because it allows them to dribble out daily stories over the dire consequences of leaving which support their overall strategy of Project Fear. They can’t run a positive campaign because they know that it would open up to scrutiny all manner of things about the EU that are a complete anathema to voters. The response to this from the leave camp has been disappointing and it has lacked coherence and impact.

To my mind, the two big questions that need answering in this poll are: Where is the EU heading and what should be the UK’s future relationship with it? These are weighty questions with a lot of component parts which themselves are important to voters. However, by plunging into the minutiae of democracy, immigration and economics, the Leave campaign has not sufficiently highlighted that the EU’s overall direction of travel is towards a superstate. Number 10 is desperate to avoid any attention on the future EU because they know that if the subject was properly examined then voters would stampede towards the Brexit. It also explains why Remain has gone very quiet about David Cameron’s EU deal because they know that it affords no protection against future EU state-building, and any decent forensic examination would reveal that under the deal’s terms we are likely to be left half-in and half-out, marginalised, paying the bills and with less political influence than if we were properly out and back at the global table.

By constraining the debate in this way, the Prime Minister is being intellectually dishonest because our EU membership is indeed important and merits a proper strategic debate about our future place in the world. But he knows that if he can use the minutiae to distract attention away from the EU super-elephant in the room then he will be able to avoid the really big questions about our future.

I hope that the Leave campaign picks up on this because I really do think that the core leave vote will be insufficient. By all means, talk about immigration, democracy, sovereignty,cost etc but do it within a very clear framework of the future shape of the EU rather than as piecemeal vignettes. The Five President’s Report may seem dry to most but if presented effectively, items like the report and today’s leak in the Times about a planned EU Army could allow us to highlight the overall direction of EU travel and to develop some overall coherence to our arguments.